About US

Our beliefs, experience and expertise make the FoodSafetyMarket uniquely suited to provide the best training and food handler certification experience for your organization.   To learn more about what sets us apart please explore the links below. 

Mission, Vision and Values

Mission and Vision 

Freeborn & Associates Inc. are leading designers of food safety training for the food service industry in Canada. Our mission is to help food service operators serve safe food to their customers; our vision is to create a culture of food safety wherever food is being prepared and consumed.  


With these goals in mind, we provide interactive educational tools to educate people at all levels of the organization - from those who manage food service operations to those who prepare and serve the food. 


Our Values 

  • We care about every customer’s experience. 

  • We conduct ourselves honestly and ethically. 

  • We work together with each other and with our customers to continuously improve. 

  • We manage for the common good of our community, our employees and our business. 

  • We believe our success is achieved by living our values. 

The Food Safety Market Difference

We are in business to support our client’s success. This is the main thing we do that differentiates our business from our competitors. Below are a few points that illustrate how we do this. 



Our ability to listen and provide the best possible solution to fit your needs. It takes more time and resources to operate this way but you, our customer, get the product and service you want. This is how we have built long lasting relationships with our customers. Everything else supports this core focus. 


Knowledgeable, experienced professionals 


You won’t find a team with more comprehensive food safety and foodservice knowledge and experience. With decades of operational experience in the foodservice industry we understand the needs and challenges of operators. Our team of experts includes a quality assurance auditor, computer science expert, certified translator, instructional designer, a laboratory technician and a certified management consultant. Our combined knowledge and experience assure our clients they are getting the best food safety certification for their organization. 


Service Levels 


No other national provider of food safety training has more investment in infrastructure and talent to ensure an exceptional customer experience. Freeborn & Associates Inc. has invested in hardware and software to collect, track and analyse customer interactions so our service team have the technological resources they require. Most importantly we have invested in good people who, not only respond to customer’s needs, but anticipate them. 




We constantly review our products, services and business processes to initiate changes that will benefit our clients. We have had many firsts from our train-the-trainer course focused on experiential learning; introduction of e-learning industry standards for food safety courses; introduction of more secure plastic certification wallet cards; to the best integration with client LMS’s in our industry. This is only the beginning because, for us, the only constant is change. 


Quality of Product 


Our training products are professionally created and hosted in a comprehensive Learning Management System (LMS). We make use of sound studios and professional narrators for audio; professional photographers and illustrators; and more interactions to engage learners. The professionalism of our products shows our customers how dedicated we are to their learning experience. 


It is the things that we do differently than our competitors that represent the value our client’s enjoy when they invest in our services. 

Company Background

Freeborn & Associates Inc. was founded in 1997. The timeline below will highlight the company’s success and growth as food safety educators in Canada. 


  • Freeborn is contracted to certify employees at all of CARA Operations Harvey’s and Swiss Chalet locations across Canada. Today, more than 20 years later, we continue to count all CARA (now Recipe Unlimited) brands as our clients. 


  • Freeborn & Associates Inc. oversees administration of ServSafe® in Canada. 


  • The National Restaurant Association’s Educational Foundation (NRAEF) invites Freeborn & Associates Inc. to participate in the development of a new version of their American program called ServSafe Essentials®. 


  • Freeborn & Associates Inc. are asked to advise on the development of two new Canadian food safety training programs. 


  • HACCPHelp!™ Software is created to assist foodservice operators in creation of their HACCP plans. 


  • We win the Foodservice Consultants Society International’s (FCSI)Management Services Award for development of HACCP Systems. 


  • Freeborn & Associates Inc. develops and rolls out train-the-trainer sessions to certify food safety trainers.  Over 400 trainers were accredited that year alone! 


  • Freeborn & Associates Inc. wins another FCSI Award – this one for its work on development of its food safety the train-the-trainer program. 


  • Another first with the creation of a more secure plastic certification wallet cards. 


  • Freeborn & Associates Inc. reinvents its food handler training program adding a new Student Workbook and all new Training Materials. 

  • Food Handler certification goes online with the creation of a Learning Management System dedicated to delivery of the first e-learning food safety certification for managers and support forums for Trainers and Proctors. 

  • Freeborn & Associates Inc. creates an interactive food safety game Trainers can use to energize their class and assess the knowledge of learners. 


  • The Enterprise Solution for food safety training. Freeborn & Associates Inc. continues to leverage technology developing a method to integrate the food safety certification course with our client’s Learning Management Systems. Another first. 


  • York Region health authorities contract Freeborn & Associates Inc. to develop an e-learning version of their YorkSafe® program and provide an LMS for hosting the training. 


  • Still growing, Freeborn & Associates Inc. opens a large office in Collingwood complete with capacity to print and warehouse training materials and a complete shipping department. Customer Service, Program Administration, Instructional Design and IT departments are all centrally housed in this space. We also added a representative in Quebec dedicated to our business there. 


  • With more plans for expansion, Freeborn & Associates Inc. launches the brand FoodSafetyMarket, with the food handler certification course being one of the programs offered, and more to come. 

  • WHMIS e-learning course for the foodservice industry is launched.  


  • FoodSafetyMarket introduces a line of 16 Food Safety Infographics, innovative teaching and review tools containing quick-reference information in a durable and splash-resistant format. Each individual infographic is available in 8 languages! 


  • Digital Certificates.  The latest advancement in secure and shareable certification documents.  Certificates are blockchain protected to guarantee authenticity and are available for verification on our central certificate directory. 


  • PROCTOR ME becomes our service to provide online proctoring of certification exams available 24/7.  This service is available to individual learners and companies including those using our Enterprise Training Solution.  Food handlers love the ability to complete their certification exam online when it is convenient for them.