Becoming a Subject Matter Expert

Becoming a Subject Matter Expert

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The rise of online reviews, product tutorials, and deep-dive discussion threads has changed how customers approach products. More and more customers are becoming experts in products before they’ve even made a purchase. And if your customer base is upping their knowledge and insight, you need to do so as well.

Having subject-matter experts, or SMEs, in sales teams is important. Knowing your product through and through can help show customers you’re trustworthy and knowledgeable about your industry. If you can establish yourself as an industry consultant rather than a salesperson, you can build greater trust and insight as you make connections.

By the end of this course, you’ll be able to:

• Explain the steps needed to be considered a subject-matter expert
• Recognize how becoming an SME can make you an asset to your company and customers
• Identify how SMEs can be integrated at every stage of the sales process

Why take this course?

If you’re a sales executive, sales team manager, or sales representative, becoming an SME can help demonstrate your trustworthiness and understanding of your product and industry. In this course you’ll learn the steps you need to take to be an SME, how being an SME can add value, and how to use your skills at every stage of the sales process.

10 mins | SCORM | Takeaway Tasks
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