Brand Building Basics Part 1

Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities, like a certain fruit-based tech company, often create enthusiasts who also become brand advocates.

At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition.) That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own.

By the end of this course, you’ll be able to:

• Identify the importance of having a strong brand
• Understand how vital brand perception is and how it creates recognition and trust
• Recognize your target audience and competitors, so you can stand out from the crowd
• Explain how to define your brand proposition and personality

Why take this course?

“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want your clients to feel after they’ve bought the product your business you work for sells or taken your service you provide. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. If you work in marketing, and want to create a brand, this 2-part course is for you.

10 mins | SCORM | Development Plan