Gettings Hands-On with PPC

In the dizzy world of modern advertising, the key is grabbing people fast. Our attention spans are getting shorter, and if we can’t find what we want in a couple of clicks online, we switch off. So, it’s vital for marketing departments to make sure the right people see their ads, at the right time. But some types of digital advertising can be expensive unless they’re planned well.

Pay-Per-Click, or PPC marketing, is a type of digital advertising in which the host gets paid by your company every time your ad is clicked. But if the cost of the ads is more than the revenue they bring in, then the PPC campaign will fail. So, to use PPC marketing effectively, you have to get smart with it. And this course can help.

By the end of this course, you’ll be able to:

• Identify the types of PPC campaigns that would be suitable to help achieve your marketing objectives
• Define PPC automation, segmentation, and smart bidding and see how it can be used to enhance your PPC marketing
• Use best practice advice to develop improvements for your PPC marketing campaigns

Why take this course?

PPC marketing can eat up a lot of time and money if you don’t take full advantage of the tools and strategies available. For anyone who works in a marketing team, this course will give you the lowdown on PPC. It’ll help you develop strategies to make the most out of PPC, and understand automation, smart Bidding, and segmentation.

10 mins | SCORM | Development Plan