Target Account Selling

Target Account Selling

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Picture your perfect workday in B2B sales. It’d probably involve speaking to potential customers who want to buy what you're selling. There’d be less pushback, a higher success rate, and genuinely happy clients who could become lifelong contacts. Sounds like a dream, right? Luckily, it doesn’t need to be an unobtainable one. Target account selling can help you and your teams have more days just like this.

Target account selling can give sales a tremendous boost. It’ll help you pursue high-value leads that are a great fit for your company. That means less time convincing people they need what you’re selling. Instead, you can focus on providing solutions they really need. Once you know how TAS strategy works, you and your teams will be able to make the most of it.

By the end of this course, you’ll be able to:

• Define Target account selling (TAS)
• Explain what an ideal customer profile (ICP) is
• List the 5 steps of the TAS process

Why take this course?

Sales executives, managers, and representatives can all benefit from learning about TAS. This course will tell you exactly what it is. It’ll explain what an ICP is, too, so you know who the strategy targets. And it’ll walk you through the 4 key steps involved in implementing TAS. That perfect workday could be closer than you think.

10 mins | SCORM | Infographic
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