Video Marketing

Video Marketing

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Everyone loves a good video short, right? Whether it’s cute cats, cake-decorating, or daredevils attempting hair-raising stunts, we can sit transfixed for hours just scrolling through video shorts! It’s difficult for traditional ad campaigns to compete with video shorts for attention. So, marketing departments need to take a new approach.

Video marketing can be a powerful tool. In a world where anything and everything’s available at the touch of a button, traditional ad campaigns are less effective. Video shorts, on the other hand, are a marketer’s dream. A well-planned video ad campaign can make an audience take notice and get excited enough to buy something.

By the end of this course, you’ll be able to:

• Recognize the benefits of using video marketing
• Identify the types of video campaigns you could create
• Use tips and advice to begin planning a video ad campaign

Why take this course?

Video marketing is the most powerful tool for advertising right now, so marketing departments need to embrace it. For those working in marketing, the course will guide you through the possibilities of video, and give you useful advice for creating your own video campaigns.

10 mins | SCORM | Development Plan
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