Getting Started with Google Analytics 4

Creating successful marketing campaigns is like having to predict the future and read people’s minds all in one go, right? But luckily, there’s something more reliable than tea leaves and crystal balls to help marketing teams predict the trends of tomorrow. And that something is data. The problem is, there’s a lot of data.

Ad campaigns need data, so they’re targeted correctly. But if you don’t have the right data, it just becomes a collection of pretty graphics that don’t serve any useful purpose. So, it’s vital that everyone in marketing knows how to gather the data they need. One of the most popular ways of doing that is with Google Analytics, or GA.

By the end of this course, you’ll be able to:

• Describe what Google Analytics is, and how it works
• Set up a GA account, and property, to help track campaign success
• Identify how to tag websites, and set goals, to create the most useful data reports for your marketing

Why take this course?

Marketing departments need to analyze as much data as possible, so they can make informed decisions on ad campaigns, but to do that, you first need to set up a system for tracking data. For anyone working in marketing, this course will help. It’ll explore the Google Analytics platform, and how to set it up, so you can use it as a tool to help with marketing decisions and assessing campaign performance.

15 mins | SCORM | Development Plan