Brand Building Basics Part 2

Brand Building Basics Part 2

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Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities often create enthusiasts who also become brand advocates.

At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition). That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own.

By the end of this course, you’ll be able to:

• Explain how to undertake market and user research in order to understand what customers look for in a brand
• Determine primary and secondary audiences in order to focus your efforts
• Recognize the importance of building a brand strategy for the business
• Create the 1st outline of a new identity for the brand that you’re promoting

Why take this course?

“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want clients to feel after they’ve bought the products or services that you’re marketing. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. As someone who works in marketing, this 2-part course will help you create a brand that resonates with your target audience.

10 mins | SCORM | Development Plan
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