Cross-Cultural Negotiations (when Selling)

When it comes to making sales within your own culture, you’re a shoe-in. You possess a deep understanding of the relevant cultural norms. And you know how to avoid offending or upsetting anyone while negotiating. It’s easy to take that understanding for granted. But when it comes to cross-cultural selling, you’ll need to do some work to develop your cultural intelligence. Otherwise, you could accidentally ruin a great sale by saying or doing something culturally insensitive.

Luckily enough, everyone can develop their cultural intelligence. These days, doing business with prospects who are based in other countries is standard. We’re better connected than ever before. And that’s why taking the time to understand and develop your approach to cross-cultural sales is so vital. Doing so will help you proceed with greater confidence, regardless of the cultural context you’re working in.

By the end of this course, you’ll be able to:

• Describe the role of cultural intelligence in cross-cultural sales
• Recognize the 4 factors that make up cultural intelligence
• Explain how to take steps to develop your cultural intelligence to succeed in cross-cultural negotiations

Why take this course?

Sales executives, managers, and representatives can all benefit from understanding the impact of cultural intelligence on cross-cultural sales. This course will help you to recognize what cultural intelligence is. And it’ll walk you through how to develop your own, so you can negotiate successfully with customers all over the world.

10 mins | SCORM | Infographic