Developing Your Marketing Strategy

For any business, having a great product or service is the 1st step. But to make that great product work, it has to be backed up by some equally great marketing to make it sell. Attracting consumers can be a huge challenge. The best way to ensure you overcome that challenge, and meet or surpass your targets, is to develop an effective marketing strategy.

While having a catchy slogan, a beautiful website, and a strong social media presence is a good start, an effective marketing strategy doesn’t stop there. It needs to be able to grow and scale with the business. Luckily, there are some great methods you can use to help develop your strategy.

By the end of this course, you’ll be able to:

• Identify what makes an effective marketing strategy
• Explain ways to make your marketing strategy scalable
• Create an effective marketing strategy

Why take this course?

Whether you’re a business leader or a marketing executive, getting your strategy right could make or break the products you’re marketing. This course will help you identify what an effective marketing strategy looks like, explain how to ensure your strategy is scalable, and help you develop your own marketing strategy.

15 mins | SCORM | Development Plan