Getting Hands-On with Google Ads

Today’s consumers are savvy. Technology has put the world at everyone’s fingertips 24/7, making traditional advertising outdated. To get noticed now, ads must be smart, fast-paced, and targeted at the right audience for businesses to see a good return. So, marketing departments need to be as savvy as the consumers they’re targeting.

To make sure campaigns strike the right chord, you need to be clued up on one of the most popular platforms: Google Ads. But Google Ads can be a confusing place to navigate if you’re not completely comfortable with it. You need to know what to do with keywords, and how to automate and optimize ads. This course will give you tips and techniques for success.

By the end of this course, you’ll be able to:

• Identify the types of ads available
• Explain Ad Automation, Keyword Research, and Ad Optimization
• Use tips and techniques to help create Google Ads campaigns

Why take this course?

Getting every aspect of an ad correct is crucial for the success of ad campaigns. If you work in marketing, this course is for you. It’ll explain the different types of ads available on the Google Ads platform, and how you can make the most out of them through automation, keywords, and optimization.

20 mins | SCORM | Development Plan