Reducing Sales Friction

Reducing Sales Friction

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As customers, we’ve all experienced points when we tried to purchase a product or service but had difficulties getting to the point of sale. Think getting to the checkout screen of a website and it crashing before you can even put your card details in. And we’ve all wondered, “is it really worth all this hassle?” You’ve probably even given up before, opting to look somewhere else, to find a smoother process.

As the person trying to make the sale, you want to minimize these things happening as much as possible. You don’t want to lose sales because of things not even related to your pitch or the product. You may be surprised at what is getting in the way for your customers, and how much your sales figures improve when you remove or reduce them. And this course will show you how.

By the end of this course, you’ll be able to:

• Recognize where your customers may be experiencing friction
• Understand the benefits of reducing sales friction
• Identify ways you can reduce sales friction for your customers

Why take this course?

Friction slows down your customer through the sales process, and could cost you sales. This course is useful for anyone whose job is selling to customers. It’ll show you where there may be points of friction during your sales processes, the benefits of reducing these, and how you can reduce this friction in your processes for your customers.

10 mins | SCORM | Takeaway Tasks
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