The Basics of Commercial Awareness

The Basics of Commercial Awareness

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In London, England, cabdrivers must train for and pass a test called “The Knowledge.” It’s a test designed to ensure they have a deep understanding of their job, and their industry. And, by making sure every driver has commercial awareness like this, they’re able to deliver one of the best taxi services in the world. But having this kind of awareness isn’t exclusive to London cabdrivers.

Commercial awareness means understanding how the company you work for, and your whole industry, works. Being commercially aware is vital for everyone, in every business, as it helps drive success. Because of this, employers see commercial awareness as one of the most desirable skills in an employee. While you might not have to sit a test on commercial awareness, improving your knowledge will help you progress in your career.

By the end of this course, you’ll be able to:

• Define commercial awareness
• Describe the importance, and benefits, of being commercially aware
• Use techniques to improve your commercial awareness

Why take this course?

If you’re a new retail executive, or looking to progress, having good commercial awareness is a must. By taking this course, you’ll develop your understanding of commercial awareness, and recognize how it will benefit you. You’ll also learn some useful techniques to help improve your commercial awareness.

10 mins | SCORM | Takeaway Tasks
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