The Role of Product Marketing

Remember that soft-drink craze, when people spent time searching every can and bottle to find their own name printed on the label? That’s a classic example of great product marketing. The company responsible took 250 of the most common names, and people bought them for themselves or their loved ones. That company saw huge boosts in sales from such a simple idea.

The whole point of product marketing is to push products that attract the attention of customers and keep popular products in the spotlight. By implementing product marketing in the business you work for, you have a responsibility to understand the overarching voice and be an enabler of sales. Product marketing focuses on emphasizing the buyer’s needs or desires which can lead to numerous benefits for employees and the business.

By the end of this course, you’ll be able to:

• Define the role of product marketing compared to other forms of marketing
• Understand how to implement different product marketing strategies
• Recognize the benefits of product marketing

Why take this course?

As someone who has a role in marketing, you must ensure that products appeal to the company’s target customer. This course will identify what the role of product marketing is, how to implement various product marketing strategies, and how to recognize the importance of product marketing.

15 mins | SCORM | Development Plan